Start with the questions inside Brand Voice HQ. Fill these out with as much detail as you can about your brand, including how you want your brand to sound, the personality behind it, the language you use, what you want to avoid saying and how you want your content to feel. Once you've completed it, you can use the information as your brand reference for AI writing. Copy your completed Brand Voice HQ and feed it into Claude, ChatGPT or whichever AI tool you use for writing. From there, you can use your brand information repeatedly when creating captions, hooks, content ideas and other written content. The more specific you are when filling it in, the better your AI outputs will be. You don't need to fill it in every time. Create your brand voice reference once, then keep using it as your foundation for future content.