The Content Launch Kit

A Notion content planning system and Canva template library, for founders still building the brand themselves.

You didn't start a beauty brand to become a full time content creator. But somehow that's what the last six months turned into.

You're picking colours in Canva at 11pm. Writing a caption, deleting it, writing it again. Posting three days in a row, then going quiet for two weeks because nothing came to you. And every time you scroll past a brand that looks put together, you clock what they have that you don't.

It's not a bigger team. It's not a bigger budget. It's a system that tells them what to post before they have to think about it.

Consistency isn't a personality trait. Nobody wakes up naturally knowing what to post. They just stopped guessing.

WHY I MADE THIS:

I'm a brand designer. I build visual identities for beauty brands that go on to sit on shelves in Sephora, not just on a phone screen. Most of the founders who land in my DMs aren't ready for a full identity project yet. They're still DIYing it, and they're already losing customers to brands that simply look more finished.

You don't need a designer on retainer to stop looking like you're guessing. You need a system built by someone who actually knows what a premium beauty brand looks like, not a generic content template built for anyone selling anything.

So I built The DIY Brand Kit.

WHAT'S INSIDE

Brand Voice HQ
fill it in once inside Notion using Claude or Cowork, so every caption that comes out the other side actually sounds like you, not like a template.

5 content pillars, built for beauty brands specifically
not generic marketing filler. They work across skincare, makeup, fragrance, or body care. Swap in your own product and the structure holds.

A weekly content workflow
so you know exactly what to do every week instead of opening Instagram and starting from zero.

A content calendar linked to a live IG feed mock-up
see your grid before you post, so you're not finding out it looks disjointed after it's already live.

12 x Ready-to-use Canva templates (Carousels)
built to look designed, not decorated.

A hook bank, caption bank, and CTA bank
so you're never staring at a blank caption box wondering what to write.

WHO THIS IS FOR

This is for founders who are still building the brand themselves and are tired of it looking like it. If your content is inconsistent because you genuinely don't know what to post or how to plan it, this fixes that.

If your content is already consistent and it still isn't converting, the problem probably isn't content. It might be packaging that doesn't match your price point, a logo you're still unsure about, or a brand that has pieces but no world tying them together. This kit won't fix that. That's a different project, worth having once you have the budget for it.

Instant access after purchase. All sales are final, no refunds or exchanges.