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PROJECT PROPOSAL FOR EMELI

Hi, I'm Noor, a brand identity and website designer working with founders across beauty, skincare, haircare, fragrance, wellness, and lifestyle.

After acheiving a design degree in Spatial Design and a Dimploa in Interactive Media Design and working with Advertising Agencies, I have been running Noor Designs for 3 years and have been working with a variety of clients.

My belief is simple: branding comes first, marketing second, always. I build brands people actually want to be part of, not ones that just look good on a grid.

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PROJECT SCOPE

Scope: A 5-week design project delivering a complete brand identity and packaging for the initial (first layer) 5 SKUs.

Project Timeline 4-6 weeks

Starting 2nd November. Ending mid December

With onboarding commencing on 19 October

Process & Revisions (5x Total):

  • Week 0-1: Onboarding [client portal] & brand questionnaire.

  • Week 1: Strategy call & mood board presentation (1 revision).

  • Weeks 3: Design phase, Live Call, Feedback (Revision One).
    Weeks 4: Design phase, Live Call, Feedback (Revision Two).

  • Week 5-6: Packaging design & finalization (2 print-specific revisions).

  • Final files:
    - Brand Guidlines PDF
    - Logo and illustrations exports (JPEG, SVG, PNG)
    - Packaging designs - print ready files
    - All Design assets exported including AI mockups.


Scope: A 5-week design project delivering a complete brand identity and packaging for the initial (first layer) 5 SKUs.

Project Timeline 4-6 weeks

Starting 2nd November. Ending mid December

With onboarding commencing on 19 October

Process & Revisions (5x Total):

  • Week 0-1: Onboarding [client portal] & brand questionnaire.

  • Week 1: Strategy call & mood board presentation (1 revision).

  • Weeks 3: Design phase, Live Call, Feedback (Revision One).
    Weeks 4: Design phase, Live Call, Feedback (Revision Two).

  • Week 5-6: Packaging design & finalization (2 print-specific revisions).

  • Final files:
    - Brand Guidlines PDF
    - Logo and illustrations exports (JPEG, SVG, PNG)
    - Packaging designs - print ready files
    - All Design assets exported including AI mockups.


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TOTAL INVESTMENT 2,000 USD

01

Brand Design:

DELIVERABLES: Brand Strategy: Two distinct creative directions (e.g., clean/minimal vs. editorial/colorful) based on Adiana's input. BRAND IDENTITY: Logo design, color palette, typography, photography direction, and brand usage mock-ups. Illustrations: 5 custom icons/symbols for the product line (e.g., face, body, hair). 2-3 AI Mockups per SKU (Total of 10-15) that will show final layout and designs SOCIAL MEDIA: Strategy, content pillars, and a 9-post Instagram grid mock-up with highlight covers. 3x TOTAL REVISIONS (1 revision x in the creative direction phase) (2 revisionsx In the design phase)

01

Brand Design

DELIVERABLES: Brand Strategy: Two distinct creative directions (e.g., clean/minimal vs. editorial/colorful) based on Adiana's input. BRAND IDENTITY: Logo design, color palette, typography, photography direction, and brand usage mock-ups. Illustrations: 5 custom icons/symbols for the product line (e.g., face, body, hair). 2-3 AI Mockups per SKU (Total of 10-15) that will show final layout and designs SOCIAL MEDIA: Strategy, content pillars, and a 9-post Instagram grid mock-up with highlight covers. 3x TOTAL REVISIONS (1 revision x in the creative direction phase) (2 revisionsx In the design phase)

01

Brand Design

DELIVERABLES: Brand Strategy: Two distinct creative directions (e.g., clean/minimal vs. editorial/colorful) based on Adiana's input. BRAND IDENTITY: Logo design, color palette, typography, photography direction, and brand usage mock-ups. Illustrations: 5 custom icons/symbols for the product line (e.g., face, body, hair). 2-3 AI Mockups per SKU (Total of 10-15) that will show final layout and designs SOCIAL MEDIA: Strategy, content pillars, and a 9-post Instagram grid mock-up with highlight covers. 3x TOTAL REVISIONS (1 revision x in the creative direction phase) (2 revisionsx In the design phase)

02

Packaging Design:

Products (TOTAL 5x SKUs) Milk Cleanser: Bottle + Box Face Serum: Bottle + Box Glow Serum: Bottle + Box Moisturizer: Bottle + Box Hair Mask: Bottle + Box Body Milk: Bottle + Box 2x TOTAL REVISIONS (Print issues/changes only)

02

Packaging Design

Products (TOTAL 5x SKUs) Milk Cleanser: Bottle + Box Face Serum: Bottle + Box Glow Serum: Bottle + Box Moisturizer: Bottle + Box Hair Mask: Bottle + Box Body Milk: Bottle + Box 2x TOTAL REVISIONS (Print issues/changes only)

02

Packaging Design

Products (TOTAL 5x SKUs) Milk Cleanser: Bottle + Box Face Serum: Bottle + Box Glow Serum: Bottle + Box Moisturizer: Bottle + Box Hair Mask: Bottle + Box Body Milk: Bottle + Box 2x TOTAL REVISIONS (Print issues/changes only)

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PAYMENT SCHEDULE AND TIMELINE

TOTAL INVESTMENT: $2,000 USD

PAYMENT SCHEDULE

25% deposit due now to hold spot for 2nd November: $500 USD
25% deposit to start on the 2nd November: $500 USD

25% balance due when brand design stage is delivered
25% final balance is due upon delivery of print files

Payment via Stripe (+2.5% card fee) or Wise bank transfer (no extra fees)

This client spot will be held for you until Friday the 16th October and will be released if no confirmation is received <3

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YOUR NEXT STEPS:

01

Complete the form below and submit details to reserve your design spot.

02

I’ll send your tailored client portal, invoice, and contract for review within two business days.

03

Once your contract and first payment are complete, your project is officially booked.

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