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The 3-Step Brand Identity Formula

How beauty brands build a brand people remember.

Your brand is more than a logo. In this free training, I’ll walk you through the three steps behind building a beauty brand that stands out, feels cohesive and connects with the right customer.

Whether you’re launching a new brand or looking to elevate your existing one, this is where to start.

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FAQ.

What if I’m just starting my beauty brand?

You don’t need to have everything figured out. The 3-step formula helps you understand what to focus on before you start designing.

What if I already have a logo and packaging?

You can still benefit from the training. It’ll help you understand how strategy, visual identity and brand consistency work together, and where your brand might need more attention.

How do I make my beauty brand look more premium?

It starts with more than choosing expensive-looking fonts and colours. Your positioning, visual identity and how you apply your branding all play a part.

Is there a way to work through this for my own brand?

Yes! My Brand Strategy Workbook is just $7 and walks you through your own research, brand positioning and brand story, so you can start building a stronger foundation.

Can I work with you on my brand?

Absolutely! I’m a brand designer and creative director, and I help beauty founders build unique brands that stand out and feel true to them. I offer done-for-you branding services, from developing your visual identity to bringing your brand to life. You can book a discovery call to tell me more about your business and what you’re looking to create.

Ready to put it into practice? ✍️

Now that you understand the three steps, it’s time to start building the foundation for your own brand.

The Brand Strategy Workbook guides you through your research, brand positioning and brand story, helping you get clear on what makes your brand different before you start designing.


Work through the prompts at your own pace and build a strategy in your own words.


💻 Just $7 · Instant access

Now that you understand the three steps, it’s time to start building the foundation for your own brand.

The Brand Strategy Workbook guides you through your research, brand positioning and brand story, helping you get clear on what makes your brand different before you start designing.


Work through the prompts at your own pace and build a strategy in your own words.


💻 Just $7 · Instant access

Want a brand designed for you? ✨

I'm Noor, a brand designer and creative director helping beauty founders build distinctive brands that stand out.

If you're ready for a unique brand identity but would rather have an expert bring it to life, I offer done-for-you branding services tailored to your business.

Let's talk about your brand, your vision and what you're looking to create.

I'm Noor, a brand designer and creative director helping beauty founders build distinctive brands that stand out.

If you're ready for a unique brand identity but would rather have an expert bring it to life, I offer done-for-you branding services tailored to your business.

Let's talk about your brand, your vision and what you're looking to create.