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• THE PRODUCT
THE SKINCARE CONTENT system
• HERE’S WHAT YOU GET
KNOW WHAT TO POST
Five beauty-specific content pillars to give you a clear direction when you’re stuck.
KNOW WHAT TO SAY
Hook, caption and call-to-action banks to turn your ideas into actual content.
KNOW WHAT TO MAKE
Twelve ready-to-customise Canva carousel templates designed for beauty brands.
SEE THE BIGGER PICTURE
A content calendar and Instagram grid mock-up so you can plan how everything works together before you post.
• SOUND FAMILIAR?
You have hundreds of saved posts but no idea what to do with them.
You open Canva and stare at a blank page.
You spend hours creating one post.
You post consistently for a few days, then disappear because you’ve run out of ideas.
YOU DON’T NEED MORE INSPIRATION. YOU NEED A SYSTEM.
• HOW IT WORKS
01
CHOOSE YOUR DIRECTION
Use the content pillars to decide what you’re posting about.
02
TURN THE IDEA INTO CONTENT
Use the hook, caption and CTA banks to help you figure out what to say.
03
CREATE IT
Customise one of the Canva templates instead of starting with a blank page.
04
PLAN IT
Add it to your calendar and preview your grid before you post.
• THIS IS FOR YOU IF…
You’re a beauty founder still creating your own content.
You’re tired of wondering what to post.
You’re tired of opening Canva without knowing what to make.
You’re tired of creating random posts that don’t seem to work together.
And you’re tired of starting from scratch every single time.
• WHAT’S INSIDE THE BEAUTY CONTENT SYSTEM
BRAND VOICE HQ
Keep your brand voice in one place and use it as a reference every time you create content.
5 BEAUTY-SPECIFIC CONTENT PILLARS
Created for skincare, makeup, fragrance and body care brands.
14-DAY CONTENT PLANNER + WEEKLY CONTENT WORKFLOW
A repeatable process to help you create content without reinventing everything every week.
CONTENT CALENDAR + GRID MOCK-UP
Plan your content and see how your posts work together visually.
12 CANVA CAROUSEL TEMPLATES
Customise them with your own brand colours, fonts, photography and copy.
HOOK, CAPTION + CTA BANKS
A starting point for every part of your post, from the first line to the final action.
I’M A BRAND DESIGNER.
When I started taking my own content seriously, I realised I was making things much harder by starting from zero every time I wanted to post.
So I created a system to organise my ideas, plan my content and give myself somewhere to start.
Then I turned it into something beauty founders could use too.
STOP STARTING FROM ZERO.
Open your system. Choose your direction. Create your content. Plan it. Post it.